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Industry News: 30th Anniversary Celebration & Renewal Ceremony with the Chinese Olympic Committee

On March 23, 2026, Panpan Food Group held its grand 30th anniversary celebration themed "Thirty Years Young" in Chengdu, alongside the renewal ceremony with the Chinese Olympic Committee. Distinguished guests in attendance included He Faqiong, Deputy Director of the Sports Equipment Center of the General Administration of Sport of China and Deputy Director of the Marketing Development Department of the Chinese Olympic Committee, and Peng Jianzhen, President of the China Chain Store & Franchise Association. Panpan Food Group Chairman Cai Jin’an led the corporate team, with nearly 2,000 industry association representatives, strategic partners, and media friends joining the celebration.

At the ceremony, Panpan Food officially renewed its partnership with the Chinese Olympic Committee, continuing its role as the Official Sponsor of the Chinese Sports Delegation, providing solid support for the nation's sports endeavors. He Faqiong delivered a keynote address, highly commending the renewed partnership. She noted that Panpan Food, as a deeply rooted national brand cherished across China, has consistently upheld its commitment to quality and social responsibility, integrating health concepts, quality spirit, and patriotic dedication into its corporate DNA—aligning perfectly with the Olympic motto of "Faster, Higher, Stronger — Together."

With this renewal, Panpan has successfully supported four consecutive international Olympic events: the Beijing 2022 Winter Olympics, the Tokyo Olympics, the Paris Olympics, and the Milan 2026 Winter Olympics—making it one of the few food companies in China to achieve the distinction of being a "Four-Time Olympic Partner." In addition, Panpan has provided deep support for major sporting events including the Chengdu FISU World University Games, the Hangzhou Asian Games, and the Chinese Women's National Football Team, vividly demonstrating its commitment to the principle: "Where there is a national celebration, there is Panpan."

Chairman Cai Jin’an stated at the ceremony that providing support for the Chinese Sports Delegation is both a significant responsibility and a mark of trust and recognition. Panpan consistently adheres to the principle of "same line, same standard, same quality" for Olympic products and market products, transforming Olympic standards into daily production benchmarks. The experience gained from serving the Olympics is accumulated and translated into the ability to serve the general public, truly bringing Olympic-quality products to millions of households.

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