Concurrently, the 114th China Food & Drinks Fair kicked off with great enthusiasm in Chengdu. As the "first major exhibition of spring" for the food industry, this year's fair drew numerous exhibitors and immense attention. Panpan Food made a strong impression with its dual-booth setup—the Big Coconut Pavilion and the Health Pavilion—leading both in scale and visitor engagement.
During the fair, Panpan's 750ml unsweetened tea, priced at an affordable 3 RMB, became a hit, attracting crowds of buyers eager to sample and inquire. According to Chen Wenzhong, Deputy General Manager of Panpan Food's Beverage Division, many distributors paid deposits on-site, reaching preliminary cooperation agreements. Panpan's beverage focus at the fair included three main product lines: unsweetened tea, traditional Chinese wellness beverages, and coconut water, spanning five major categories—traditional Chinese wellness, lactic acid bacteria, coconut-based, unsweetened tea, and sports functional beverages—with nearly 100 products covering both Panpan's own brands and customized offerings.