(A) Strategic New Product Launches
At the 30th anniversary celebration, Panpan Food fully accelerated its "Great Health" strategy, systematically upgrading its product matrix in line with industry trends such as low GI, high fiber, and zero trans-fatty acids. A full range of strategic new products was unveiled, covering categories including leisure snacks, healthy baked goods, plant-based beverages, and herbal drinks.
Beverages: The beverage portfolio now includes coconut-based drinks, fruit and vegetable juices, unsweetened teas, and electrolyte beverages, along with the "Shennong Hen Mang" and "Sanfang Siji" herbal drink series—both deeply aligned with modern health and wellness trends. The "Shennong Hen Mang" series, developed in collaboration with the 241-year-old time-honored brand "Tong Han Chun Tang," draws inspiration from classic Chinese medicinal formulas to transform traditional wellness wisdom into convenient ready-to-drink beverages.
Bakery & Extruded Snacks: The bakery and extruded snack lines have also been upgraded, with new product launches including low GI soybean milk bread, tapioca chips, beef and bacon chips, and salmon crisps, further enriching the healthy product portfolio.
(B) Launch of Sub-Brand "KANJAN SHANYE" NFC Carrot Juice
In January 2026, Panpan Beverage launched its new sub-brand "KANJAN SHANYE," focusing on the NFC fruit and vegetable juice category. The first product—100% Jinjiang Carrot Juice—has already been rolled out through 7-Eleven convenience store channels.
The product uses the "Xihong 202" carrot variety, cultivated through collaboration between agricultural experts from the Chinese Academy of Agricultural Sciences and carrot planting bases in Jinjiang, Fujian. This variety is known for its abundant juice, fine texture, and natural sweetness. Using NFC (Not From Concentrate) processing technology, each 300ml bottle contains over 11,800 micrograms of beta-carotene, delivering a true "farm to table" experience.